Video Testimonials

Mere static text and images; just don't cut it any more. We live in a visual World. Getting our message across “Clearly” through a webpage is an ongoing challenge for any business; Video Testimonials Clearly Speaks for themselves.

Increasing User engagement and Search Engine Optimization; Video can be easily distributed to a network of video sharing websites i.e. YouTube, Metacafe, Flickr etc… increasing your websites traffic and conversion. Many of our Business Directories are now starting to incoroporate video in their listings, i.e. The UK Small Business Directory (UKSBD).

Your HD Quality Video comes complete with Flash video player uploaded and embedded onto your website (all inclusive).

SMEs will also be pleased to know that our Video Options start from £350.00; a very competitive and cost-effective platform, considering that our competitors options start from £800.00 upwards, for similar quality video productions. We are constantly in negotiation with our videographers to bring the cost of Web Video down, without compromising on quality.

The customer testimonial has changed

If getting each appointment/sale is expensive and increasingly difficult, doesn’t it make sense to consider something that makes your messages more memorable and persuade the sceptics.

With selling yourself a key part of commercial life; how do you persuade sceptical prospects?

Proof + Credibility = BELIEF

Proof + Credibility help you to overcome scepticism because they give what you say actual “weight” social proof.

“Like all other weapons of influence, uncertainty – without question, when people are uncertain, they are more likely to use others’ actions to decide how they themselves should act. But in addition, there is another important working condition: similarity. The principle of social proof operates most powerfully when we are observing the behaviour of people just like us. It is the conduct of such people that gives us the greatest insight into what constitutes correct behaviour for ourselves. Therefore we are more inclined to follow the lead of a similar individual than a dissimilar one.”
– Robert B. Cialdini, Ph.D. (The Psychology ‘INFLUENCE’ of Persuasion) Revised Edition

Video Tetimonials delivers this “Social Proof”; Word of mouth has always been the most powerful form of advertising and through the medium of video testimonials on the web, real customers with real experiences, shares their experiences with millions of people across the globe – driving better conversion rates.

Printed quotes of praise on websites telling us how 'pleased' customers are about a particular product or service are rapidly becoming a thing of the past. The moving image has been crowned king of the web and faceless testimonials are being replaced with credible on-camera statements.

Video Testimonials extract the right kind of comments from at least three of your most pleased clients and are later edited together without the inclusion of the original questions; creating a free flowing series of statements, from your most satisfied clients. Our Videographers are highly experienced in using a specialised skill known as ‘off-camera’ interviewing techniques.

Your Video Testimonial becomes your persuasive and compelling closing pitch – because our No.1 priority in business is? Acquiring and increasing sales.

Show it in action

When you dynamically demonstrate your product in “Action” through promotional video; your prospect “Sees” the “Benefits” you’re promising actually happen in his/her mind and it becomes far “Easier” to “Believe” the claims being made.

With our Production skills: We “Engage” your prospect, getting his/her “Senses” , mind and heart “Involved” all at the same time.

You want him/her to “See”, “Imagine”, touch and taste what it’s like to be using your product or service and getting the “Benefits” you promise – in “ACTION”. Your message becomes more credible therefore “Believable”.

“Pockets are the most sensitive part of a human being; that’s why we need to touch hearts and minds first.”
– President Lula de Silva of Brazil

And let’s not forget; the main task in any kind of advertising promotion is to create “Belief”.

Don’t hide away, in the hope that ‘change’ is not going to happen. Instead embrace innovation and the opportunities it brings for promotion and distribution of your product/service through multiple channels. Big and small businesses frequently fail to recognise that technology is inexorably linked to marketing. Rich product information is an online requirement; it’s about providing consumers with an easier path, increasing their comfort level while making a buying decision.

Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?

A recent article published by us, illustrates this and can be viewed on the following URL;

SEO benefits of having video on your website

Thank you for your time, we look forward to doing business with you.