Video Marketing via Product Demos

Incorporating your existing marketing, logo and graphics, we can develop a video presentation that best conveys a clearly orchestrated message that will ensure your brand stands out from that of your competitors.

Rich product information is an online requirement; it’s about providing consumers with an easier path, increasing their comfort level while making a buying decision.

Ask yourself this question: “What is the one thing, that’s missing when we buy online?”

Answer is: “The sellers personality.”

We humans have been relying on personalities from the beginning of time; it’s what makes us individuals, it’s what demonstrates our beliefs and character. Bottom line is, mere text and images cannot come near to providing consumers with this missing persona. Only video has this power; motion and sound that’s orchestrated by the seller – you.

Our video process will convey ‘your personality’; thus providing that final push a consumer often needs when deciding to purchase your services/products online.

Product videos are probably the most powerful sales tool, you’ll ever use online.

Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?

SEO benefits of having video on your website

Add personality to your reach, today.

How it works
Initially, displayed with an animated Play button until the user clicks on it – once clicked the video ad will start to play. If clicked during playback, an animated Pause button is displayed and the video ad is paused and will display your Call to Action (titleURL). When the video ad reaches its end, your Call to Action (titleURL) is displayed along with the animated Play button.

Your Call to Action can consist of “Buy Now” or “View Key Features” as used within the demo video on this page; it’s entirely up to you what ‘Call to Action’ you choose to use. You can also exclude the Call to Action; as you may not want to use a Call to Action on particular pages.

When the user clicks on your Call to Action (titleURL) during pause or when video ad has finished, he/she is taken automatically to the predetermined destination of your choice.

This is a less intrusive approach to video advertising, yet remaining relevant and engaging to the user. We recommend that you keep your video ad to a min 30 seconds and a max of 2 minutes. This is a powerful method for displaying and advertising your products and services, affiliates and webcam intros.

Our demo was produced using existing marketing material i.e. logo, graphics and tutorial. The existing sales copy for the product was used to create the voice over. There was no need to hire a specialist videographer; we use Camtasia Studio from TechSmith^® and Flash CS3 from Adobe^®, when creating our interactive marketing videos.

We now offer Video Testimonials | Full HD Quality